Current Mandate
Chief Executive Officer
2024 – Present
ShareMatch
Building a Shariah-compliant tokenised asset marketplace with
institutional-grade governance.
- Designed a multi-jurisdiction structure (UK, UAE, Poland, Canada).
- Secured a formal Shariah Fatwa for global Islamic market access.
- Lead fundraising across crypto VCs, institutions, and GCC family offices.
- Overseeing tokenisation, contract design, oracles, and settlement infrastructure.
Career Overview
Head Trader
2008 – 2017
Bettorlogic / Football Form Labs
- Designed and executed probabilistic models for global football markets.
- Developed Monte Carlo systems simulating 300k+ fixtures weekly.
- Built automated trading bots for execution and reconciliation.
Founder & CEO
2016 – 2024
Private Syndicate
- Operated global sports trading syndicate across multiple sports.
- Generated personal lifetime profits of ~£20m.
Media Experience & Coverage
Will has been extensively featured across sports trading, betting analytics, and fintech
media.
His commentary focuses on market microstructure, disciplined risk management, and
sustainable long-term performance.
- Keynote Speaker, Matchbook Traders Conference (2015) Invited to speak at the inaugural event at the Emirates Stadium, sharing his transition from hobby punter to professional trader and outlining the foundations of long-term edge.
-
Featured Analyst, Bleacher Report
Profiled in a detailed investigative feature on professional football betting,
modelling, and market inefficiencies.
View article -
BETDAQ Interview
In-depth conversation on staking frameworks, probability modelling, and trading
psychology.
Read interview -
Form Lab Black Tutorial (Football Form Labs)
A recorded walkthrough of the premium analytics platform Will helped design and build,
demonstrating its tools,
data architecture, and application to real-world markets.
Watch tutorial